• Currently, there are more than 200 million content creators across the globe spread across various platforms.

  • According to a recent survey, more than 60 percent of young Latin Americans plan to become full-time content creators.

  • Yule is one of the most popular creators on YouTube with over three million subscribers.

Yule, one of Mexico’s most popular content creators, visited the “most Americanist” house, home to a collector who has spent up to half a million pesos for his love of Club America.

Today, thanks to the window of social networks, users have the opportunity to share their experiences with a large community of Internet users with whom they may even feel familiar.

From this point of view, TikTok has become a platform that brings together a large number of young usersMany of them are teenagers, from the so-called Generation Z, but it also includes an interesting group of content creators.

According to data from rebellionToday, there are more than 200 million content creators on the Internet across all social networks available in the market

On the other hand, we are talking about a profession that is becoming popular day by day among the youth. In this sense, Latin America is the region where the choice of people to dedicate themselves to such work has grown the most.

According to A recent study by Morning ConsultIn Latin America, more than 60 percent of users between the ages of 16 and 38 remember being full-time content creators.

The Collector shows his “love” for America

Since the arrival of the epidemic, Social networks began to appear in the main trends In several countries, to such an extent that, in 2021, the number of users assigned to these platforms will be around five billion, which DataReportal indicates in its recent report on the use of social media.

That is why it is no longer surprising that we speak of an age dominated by creators. Such is the case youtuber Yulay, who recently shared a video in which he visits the home of the “most Americanist” collector; A place dedicated to the Mexico City soccer team, Club America.

According to what he shared on his YouTube channel, the collector spent “half a million pesos or more” decorating his home with all kinds of Club America related items.

On the other hand, among the things he has done in the name of his fans, the collector has named his children after some of America’s most iconic players, and he has been collecting team merchandise for 40 years.

importance Merchandise for the brand

Today, there are countless brands that know how to position themselves effectively, where Marketing strategy played an indispensable role in that success.

Run this Brand presence in the minds of consumers This is not something that is achieved overnight, however branding Companies and other positioning strategies are very important in reaching the audience.

in that sense, its articles Merchandise Presents a great opportunity for brands to position themselves effectively among consumers. Such merchandise, which can be part of a special edition, launch or campaign, is usually very effective, which is why, more and more, industries are taking great interest in it.

And it is that, for the industry, product sales are very important. An example can be seen Merchandise Which sells products related to Marvel, Harry Potter, Star Wars among others.

According to a study Mental FlossIn 2018, the Marvel Cinematic Universe sold over $18 billion in official merchandise alone, while Star Wars and Harry Potter only sold $9 billion each.

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